Undeterred, Muzak went after a different market-the one for background music for stores, restaurants, and office buildings. Unfortunately for Muzak, by the time Squier’s technology was ready for a full-scale implementation, radio had become firmly entrenched. Since he liked the sound of the name “Kodak” he borrowed from it to name his own company Muzak. In 1934 Squier formally founded a company to develop his invention. At the time, radio was still finding its footing, so the notion of sending businesses and residences music via wires was appealing. Squier served as the Army’s Chief Signal Officer during World War I, and in the early 1920s he perfected a method for transmitting music across electrical wires. Where does the term Muzak come from, and where does the actual music originate? And why don’t we hear elevator music as much as we used to? Let’s take a look at a brief history of the smooth programming.įor a company whose name is synonymous with wimpy music, Muzak had a surprisingly tough founder: an Army general. When you hear the name Muzak, you probably think of the type of easy listening music one often encounters in elevators or while on hold at a call center.
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